Online gambling platforms offer a wide range of entertainment products to their users, often across multiple verticals. While the front end of a website or mobile app may appear seamless, the underlying products are complex, diverse, and managed by specialized teams.
For professionals in the industry—whether in customer support, marketing, product, or analytics—it’s crucial to understand the distinct features, business models, and operational requirements of each product category.
This article breaks down the core product types typically found in an online gambling operator’s portfolio.
Sportsbook (Sports Betting)
The Sportsbook is often the most dynamic and widely promoted vertical, particularly in regulated markets. It allows users to place bets on a variety of sporting events, including football, tennis, basketball, and esports.
Key features:
- Pre-match and live/in-play betting
- Odds management and trading
- Bet types (single, accumulator, system)
- Promotions: free bets, cashout, boosted odds
Teams involved: Trading, Risk, Product Management, Data Analysis, Marketing
Casino
This vertical includes slot machines, table games (e.g., blackjack, roulette), and instant-win games powered by random number generation technology.
Key features:
- Thousands of titles from third-party providers
- Bonus mechanics: free spins, multipliers, jackpots
- Game categories: video slots, Megaways, table games
- Return-to-player (RTP) percentages
Teams involved: Casino Product, Content Managers, CRM, BI, Compliance
Live Casino
Live Casino products bring the land-based casino experience to players at home through real-time video streams with live dealers.
Key features:
- Real dealers operating physical game setups (roulette, blackjack, baccarat)
- Multi-camera streaming and interactive features
- Game show-style offerings (e.g., Crazy Time, Monopoly Live)
- 24/7 availability in multiple languages
Teams involved: Product, CRM, VIP, Technical Operations, Third-party Integrations
Virtual Sports
Virtual sports simulate real sports through computer-generated graphics and algorithms. Events such as virtual football, horse racing, or tennis are offered with fixed odds.
Key features:
- High-frequency betting opportunities
- Fixed and predictable schedules
- Regulatory compliance depending on market
Teams involved: Product, Trading, Marketing
Poker, Bingo, and Lotteries
These are standalone verticals often offered through dedicated platforms:
- Poker involves player-vs-player gameplay and is community-driven.
- Bingo offers scheduled games with social features and loyalty programs.
- Lotteries provide draw-based games with large jackpots.
Teams involved: Product, Community Managers, Marketing, CRM, Support
Emerging Products and Gamification
New forms of entertainment such as Crash Games, Mines, Battle Royale games, and social gaming hybrids are becoming increasingly popular, especially in emerging markets and with Gen Z audiences. These products are mobile-first and emphasize simplicity, speed, and visual appeal.
Conclusion
Understanding the different products offered by an iGaming operator is key to navigating the industry effectively. Each vertical comes with unique challenges, KPIs, player behaviors, and regulatory frameworks. Whether you’re building your career in operations, marketing, design, or data, this foundational knowledge will allow you to speak the language of the business and collaborate across departments more efficiently.
At iGamingCareer.com, you can find:
- Free articles and resources covering all verticals
- Advanced courses tailored to each product area
- Over 10,000 job listings for every level of experience
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